Must-Have Local Brands for Your Wardrobe: Positano Fashion Edition
Forget high fashion runways and designer flagship stores—Positano is all about effortless Italian elegance with a distinct handmade touch. Unlike Milan or Capri, you won’t find an abundance of luxury powerhouses here (save for the exclusive Emporio Sirenuse and a splash of Missoni), but what you will discover is a treasure trove of artisan craftsmanship, flowing silhouettes, and sun-kissed Mediterranean hues.
Ready to shop like a true Positano insider? Here’s your must-have fashion edition.
1. La Bottega di Brunella: Timeless Linen Perfection
If Positano had a signature fabric, it would be linen—light, breathable, and effortlessly chic. La Bottega di Brunella has been mastering the art of linen for generations, with handwoven pieces that drape beautifully over sun-kissed skin. Think fluid kaftans, relaxed tunics, and airy jumpsuits—ideal for both beachside strolls and aperitivo hours.
2. Theodora : Bohemian Luxe
For those who embrace an effortlessly undone, boho-chic aesthetic, Theodora is a dream come true. Handcrafted dresses, delicate embroidery, and floaty, romantic pieces define this boutique’s collection. Each design exudes la dolce vita, perfect for wandering the charming alleyways of Positano or sipping limoncello at sunset.
3. Casa Mastro: Mediterranean Glamour
A blend of tradition and modernity, Casa Mastro creates pieces that embody the free-spirited yet sophisticated vibe of the Amalfi Coast. Expect intricate detailing, luxurious fabrics, and silhouettes that move like the sea breeze—timeless, feminine, and utterly Italian.
4. C&B by Kore: Patchwork Dreams & Romantic Silhouettes
One of Positano’s rising fashion gems, C&B by Kore has become the latest obsession for those in the know. Their signature? Patchwork bags crafted from vintage fabrics and dresses so ethereal they seem made for a modern-day goddess. If you’re looking for the ultimate statement piece, this is where to find it.
The Positano Fashion Aesthetic: A Love Letter To Local Craftsmanship
Positano’s fashion scene isn’t about status symbols or conspicuous logos—it’s about artistry, authenticity, and a deep connection to place. Whether it’s hand-loomed linen, artisanal embroidery, or delicate patchwork, every piece carries a story. Shopping here means taking home a slice of the Amalfi Coast’s effortless elegance—something you simply can’t find in any high-fashion boutique. So, when in Positano, skip the ordinary and embrace the extraordinary. Your wardrobe (and Instagram feed) will thank you.
